Car sharing Australia – the art of the impossible

Abstract

Introducing a new concept into the cities and States of Australia is a tough path, when this process cuts across multiple levels of Government, regulation and pre-conceived perceptions the challenge grows exponentially.  This pathway is substantially different throughout the regions of Australia and requires some very interesting and challenging management to ensure that as many people as possible are kept happy and “on message” at all times.  This is about managing the pathway and the flexibility needed on an ongoing basis to take different turns as needed, to be able to maintain a core strategy in an ever changing series of landscapes.  How this has been done is an exploration of flexibility, durability and sheer determination.


Bio 

Malcolm is the Pan Tasman Business Development Manager for ShareNow [formally] car2go in the Pan Tasman region and has been involved in the fleet and mobility industry for many years both in Europe and Australia.  With extensive experience in the fleet industry and also having been Head of Alternative Fuel Technology for GM in the UK his career has progressed in the field of mobility and the future of city transportation.  This work has included work in telematics, fleet strategy development, working closely with State Governments and Cities to develop effective strategies for our growing cities.

Malcolm is proud to be with ShareNow/Daimler/Mercedes working to launch the innovative free floating car sharing model in the Pan Tasman region as part of the future mobility strategies for Australian cities.

His vision is to see Australia as a leading marketplace for the future of mobility with free float car sharing forming a key part of the future options for both personal and business use in our daily lives.

As a market innovator and networker Malcolm is looking towards a future that allows for city congestion to be reduced and more options for busy people trying to get around ever busy cities.

Married with three children Malcolm is living in Melbourne and is a passionate member of the Country Fire Authority in Victoria as a firefighter and as a Group Leader in Scouting.