Using AI in Social Science and Management Research

Please join the Body, Heart and Mind in Business research group (BHM) as Dr Tea-makorn presents her past and ongoing research, including a current project on using machine learning techniques for examining a Glassdoor dataset (employer review platform) for topic analysis.

She will explain the application of computer vision and natural language processing to answer applied social science questions. In particular, the seminar will showcase applications of machine learning in understanding and improving business management (including organisational behaviour, human resource management, marketing, and organisational studies).

Presented by

Dr. Pinnaree Tea-makorn is a lecturer and AI Strategist at Sasin School of Management. Her expertise is in computational psychology, artificial intelligence, and data science. She is also the Artificial Intelligence Venture Partner at Vectors Capital, an early-stage climate tech venture capital in the San Francisco Bay Area. Prior to joining Sasin, Dr. Pinnaree interned in and provided technical consulting to startups in Silicon Valley and SEA, such as Qualcomm, Urban Engines, Ajaib, Edsy, etc. She is also the Research Director of Inter Data Recovery Co., Ltd. She received her Ph.D., M.S., and B.S. in electrical engineering from Stanford University. She was also awarded the King's Scholarship and gold medal from the International Chemistry Olympiad.