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U.S. securities regulators have sought to protect investors in private markets by forcing issuers to fundraise via personal networks. Focusing on VC fund managers, we study a 2013 policy permitting public advertising in private markets (“506(c)”). Less well-networked and underrepresented managers disproportionately use 506(c). Yet its take-up is limited because arm’s length fundraising depends on hard information, especially a track record, and few managers establish a track record without developing a network. Arm’s length fundraising also imposes costs—to access the “crowd” and verify investors—leading it to send a negative signal.