Hydrogen Futures: Lessons from Japan on Fuel Cell Vehicles, Refuelling Infrastructure, and Public Acceptance

Zoom: https://uni-sydney.zoom.us/j/82983202633

Abstract

The global transition toward net-zero emissions has positioned hydrogen as a critical alternative fuel, with wide-ranging applications across transport, energy, and industry. Among nations, Japan has led the way, launching the world’s first national hydrogen strategy in 2017 and pioneering large-scale deployment of hydrogen fuel cell vehicles (FCVs) and refuelling stations. Yet the persistent “chicken-and-egg” dilemma of FCV adoption and refuelling infrastructure continues to present significant challenges

In this seminar, Professor Toshiyuki Yamamoto (Nagoya University) will present findings from extensive surveys of potential buyers and current FCV owners in Japan, alongside comparative studies in Spain and Norway. His research highlights the socio-demographic and behavioural factors influencing consumer adoption, the impact of financial and non-financial incentives, and the role of safety perceptions in shaping public acceptance of hydrogen refuelling stations. Results show that while knowledge and trust in hydrogen technologies improve acceptance, perceived risks remain a key barrier.

For policymakers and industry leaders in NSW and Australia, these insights provide valuable lessons for designing effective incentive schemes, risk communication strategies, and infrastructure planning. The seminar offers evidence-based pathways to build societal acceptance, unlock hydrogen adoption, and realise the promise of a sustainable hydrogen economy.

Biography

Professor Toshiyuki Yamamoto is an expert in sustainable transport, specialising in the adoption of autonomous, electric, and hydrogen fuel cell vehicles. His research explores how policy, technology, and consumer behaviour shape future mobility, with a focus on scaling Mobility as a Service (MaaS) and achieving net-zero outcomes. He collaborates internationally, including with the University of Sydney Business School, and is a sought-after speaker on transport innovation and sustainability