Christina Anthony

Photo of Christina Anthony

BEc(Hons) USYD, PhD USYD
Lecturer

Rm 4006
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 6420
Fax +61 2 9351 6732
christina.anthony@sydney.edu.au

Bio

Dr. Christina I. Anthony is currently a Lecturer in the Discipline of Marketing at The University of Sydney Business School. Christina's research uses experimental design to examine questions on the psychology of consumer behavior. She has a particular interest in studying relationship dynamics and interpersonal processes during social and marketplace interactions; including interpersonal deception, forgiveness and emotion regulation processes. She also seeks to understand the role of affect and motivation in goal pursuit.

Christina obtained her PhD and Honours with the University Medal from The University of Sydney. She was the recipient of an ARC Discovery Grant Postdoctoral Fellowship. Christina's research has been published in the Journal of Consumer Research and has been featured in a range of media outlets including the Wall Street Journal, NBC News, The Atlantic, ABC News, and 2UE Radio.

Research Interests

Dr Christina I. Anthony is primarily interested in researching the psychology of interpersonal processes during social and marketplace interactions.

Her research expertise is in the following areas:

  • Consumer psychology
  • Emotions and affect
  • Interpersonal deception
  • Counterfactual thinking and mental simulation
  • Motivation
  • Emotional regulation
  • Experimental design

Christina commenced her research career studying the consequences of consumers’ engaging in deception during their marketplace interactions. Her work has examined how lying during a service interaction (e.g. when negotiating with a service provider, when refunding a product/service, when providing personal information to companies) can affect the consumer’s satisfaction with the outcome obtained. She has documented the polarizing effect of interpersonal deception on subsequent evaluations. Her recent work in this area investigates the effects of deception on memory for the lie told.

Her interest in understanding transgressive behavior, extends to current projects examining responses to moral violations and how consumers’ engage in reparation behavior. In addition to examining the interpersonal deception of information, Christina is also interested in understanding emotion regulation processes and how people strategically present their emotions to others to influence the provision of interpersonal emotion regulation support.

Christina’s other key area of interest focuses on understanding the role of emotions on motivation and goal pursuit. In particular she is interested in counterfactual thinking processes, and how people use their thoughts and feelings about how an outcome could have been better and/or worse to drive subsequent persistence. Her work in this area informs psychological understanding of individuals’ motivation to persist in academic and gambling contexts.

Christina uses experimental design to conduct lab and field studies to investigate the phenomenon and processes of interest. Her research has significant implications for policy and practice focused on enhancing financial, emotional and social well being.

Selected publications

2019

Journal Article

Cowley E, and Anthony (nee Ioannou) C (2019) Deception Memory: When Will Consumers Remember Their Lies? Journal of Consumer Research, 46 (1), 180-199. [More Information]

2018

Book Chapter

Anthony (nee Ioannou) C, and Cowley E (2018) The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception The Routledge Companion to Consumer Behavior; Routledge, New York, 118-130. [More Information]

2016

Journal Article

Blaszczynski A, Cowley E, Anthony (nee Ioannou) C, and Hinsley K (2016) Breaks in Play: Do They Achieve Intended Aims? Journal of Gambling Studies, 32 (2), 789-800. [More Information]

2012

Journal Article

Anthony (nee Ioannou) C, and Cowley E (2012) The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction Journal of Consumer Research, 39 (3), 478-492. [More Information]

Conference Proceeding

Cowley E, Anthony (nee Ioannou) C, and Duhachek A (2012) Saying Sorry: Exploring the Temporal Match between Forgiveness Motivations and Apology Gift Types 41st Annual European Marketing Academy EMAC Conference 2012 - "Marketing to Citizens: Going beyond Customers and Consumers"; European Marketing Academy (EMAC), Brussels, Belgium.

2010

Conference Proceedings

Anthony (nee Ioannou) C, and Cowley E (2010) Re-lying on Lying 39th European Marketing Academy EMAC Conference 2010; European Marketing Academy (EMAC), Copenhagen, Denmark.

Cowley E, and Anthony (nee Ioannou) C (2010) Using a rear view mirror as a crystal ball: The informational value of trends in hedonic profiles Society for Consumer Psychology Annual Winter Conference 2010; Society for Consumer Psychology (SCP), United States.

Cowley E, and Anthony (nee Ioannou) C (2010) Daydreaming: Basing Risky Decisions On What Didn't Happen 39th European Marketing Academy EMAC Conference 2010; European Marketing Academy (EMAC), Copenhagen, Denmark.

2009

Conference Proceeding

Cowley E, and Anthony (nee Ioannou) C (2009) Being Cautious or Throwing Caution to the Wind 38th European Marketing Academy Conference EMAC 2009; European Marketing Academy (EMAC), France.

2008

Conference Proceeding

Anthony (nee Ioannou) C, and Cowley E (2008) The glass is both half full and half empty: the strategic use of mixed counterfactual thoughts 7th IEEE International Conference on Cloud Computing Technology and Science, CloudCom 2015; Institute of Electrical and Electronics Engineers (IEEE), Piscataway.

2007

Conference Proceeding

Anthony (nee Ioannou) C, and Cowley E (2007) It is not whether you win or lose, but how you play the game: the role of memory in how consumers feel after lying 7th IEEE International Conference on Cloud Computing Technology and Science, CloudCom 2015; Institute of Electrical and Electronics Engineers (IEEE), Piscataway.

2006

Conference Proceeding

Anthony (nee Ioannou) C (2006) The lies consumers tell: the effects of lying on the formation of satisfaction judgments 35th European Marketing Academy Conference (EMAC); European Marketing Academy (EMAC), online.

2005

Journal Article

Black I, Efron A, Anthony (nee Ioannou) C, and Rose J (2005) Designing and Implementing Internet Questionnaires using Microsoft Excel Australasian Marketing Journal, 13 (2), 61-72. [More Information]

Conference Proceedings

Anthony (nee Ioannou) C, Yip J, and Zlatevska N (2005) The art of breaking up European Advances in Consumer Research; Association for Consumer Research.

Black I, and Anthony (nee Ioannou) C (2005) Toward a satisfaction response taxonomy 7th IEEE International Conference on Cloud Computing Technology and Science, CloudCom 2015; Institute of Electrical and Electronics Engineers (IEEE), Piscataway.

2004

Conference Proceedings

Anthony (nee Ioannou) C, and Black I (2004) Measuring Customer Satisfaction Response Modes: Fournier And Mick Revisited 33rd Annual European Marketing Academy Conference 2004 (EMAC); University of Murcia, Murcia, Spain.

Rose J, Black I, Anthony (nee Ioannou) C, and Efron A (2004) Using Microsoft Excel As An Alternative Survey Instrument 7th International Conference on Travel Survey Methods.

Recent Units Taught

  • MKTG2112 Consumer Behaviour

  • MKTG6007 Consumer Behaviour

Newsroom articles

  • Why customers get satisfaction out of deceiving retailers 19 Sep 2012

    NBC News

    Business School professors Christina Anthony and Elizabeth Cowley found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Why customers get satisfaction out of deceiving retailers 17 Sep 2012

    NBC News - Bottom Line

    NBC News reports that Christina Anthony and Elizabeth Cowley have found that consumers who tell lies over the course of a customer-service encounter experience higher satisfaction if they get what they want than people who obtain a favorable outcome by telling the truth.

  • Lying can bring more satisfaction 20 Apr 2012

    ABC Radio Perth

    ABC Radio Perth has interviewed Dr Christina Anthony, discipline of Marketing at the University of Sydney Business School, regarding her research into people finding satisfaction in lying. Dr Anthony says research has looked into the frequency of lying, revealing that on average people tell one to two lies a day and that consumers often lie to get a refund on insurance claims.

  • Week in Ideas: The Business of Lying 13 Apr 2012

    Wall Street Journal

    The Wall Street Journal has reported on the research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

  • How Dishonesty Can Be Good for Consumers 03 Apr 2012

    The Atlantic

    The Atlantic has reported on the results of research conducted by Dr Christina Anthony and Professor Elizabeth Cowley, Discipline of Marketing at the University of Sydney Business School, which suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.

See all Newsroom items for Christina Anthony