Gregory Whitwell

Photo of Gregory Whitwell

BEc(Hons), Monash; PhD, Melbourne
Dean, Business School

Rm 5008
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 8627 5985
Fax +61 2 9351 6639


Professor Gregory Whitwell became Dean of the University of Sydney Business School in June 2014.

His past appointments include high-profile leadership roles across the academic sector. Prior to joining the University of Sydney, he was a Professor of Marketing and Senior Deputy Dean of the Australian School of Business (ASB) at the University of New South Wales (UNSW). Serving as its de facto chief operating officer from 2011, he was responsible for the execution of ASB strategy, requiring the alignment of academic staffing, education programs and research activities with the school's strategic priorities. In this role, he was also responsible for leading ASB-wide initiatives and reviews.

Before his UNSW appointment, Greg was Deputy Dean and Director (Graduate School of Business and Economics) in the Faculty of Business and Economics at the University of Melbourne; and Chair, Academic Senate, U21 Global.

Previously, he held a variety of positions at the University of Melbourne, including acting Pro Vice-Chancellor (Teaching, Learning and Equity) in 2009; the inaugural Associate Dean (Academic Programs) in the Faculty of Economics and Commerce; and the inaugural Associate Dean (International).

Greg gained his first degree in 1978, a Bachelor of Economics with First Class Honours, from Monash University. He went on to acquire a PhD in Economic History at the University of Melbourne in 1982.

His early research focused on the Australian economy in the period from World War II onwards, in particular the role of public policy in shaping the development of the Australian economy and the changing nature of the economic ideas and ideologies that underpin Australian economic policies. This research included work in the field of marketing, notably a monograph on the rise of consumer society in postwar Australia, and another monograph examining the international marketing activities of the Australian Wheat Board. He also has research expertise in multinationals and contributes to a repository of multinational research data.

Greg's excellence as a researcher in the field of economic history was acknowledged by the award of the prestigious Academy of the Social Sciences in Australia Medal, in 1989.

In the 1990s, his research interests moved increasingly toward marketing and international business, including market orientation, the role of the marketing function within organisations, country-of-origin effects, and product development for export markets. He is the joint winner of two best paper awards at American Marketing Association conferences.

A highly regarded teacher, he has taught in the field of marketing and strategy at all levels, from undergraduate to executive education. His courses included Marketing Management, Strategic Marketing, e-Marketing and Retailing, and Global Marketing. He also supervised a large and distinguished cohort of doctoral students in marketing.

For Melbourne Consulting and Customised Programs, he taught two courses in the Master of Enterprise: Marketing for Managers; and Strategy, Ethics and Governance. Since 2005, he taught the Business Environment and Strategy module in the PETRONAS Management Development Programme offered in Kuala Lumpur.

Selected publications



Groutsis D, Cooper R, and Whitwell G (2018) Beyond the Pale: Cultural Diversity on ASX100 Boards. [More Information]


Journal Article

Leckie C, Widing II R, and Whitwell G (2017) Manifest conflict, customer orientation and performance outcomes in international buyer-seller relationships Journal of Business and Industrial Marketing, 32 (8), 1062-1072. [More Information]


Journal Article

Carrington M, Neville B, and Whitwell G (2014) Lost in translation: Exploring the ethical consumer intention-behaviour gap Journal of Business Research, 67 (1), 2759-2767. [More Information]


Journal Articles

Josiassen A, Lukas B, Whitwell G, and Assaf A (2013) The halo model of origin images: Conceptualisation and initial empirical test Journal of Consumer Behaviour, 12 (4), 253-266. [More Information]

Lukas B, Whitwell G, and Heide J (2013) Why do customers get more than they need? How organizational culture shapes product capability decisions Journal of Marketing, 77 (1), 1-12. [More Information]


Journal Article

Merlo O, Lukas B, and Whitwell G (2012) Marketing's reputation and influence in the firm Journal of Business Research, 65 (3), 446-452. [More Information]


Journal Articles

Neville B, Bell S, and Whitwell G (2011) Stakeholder Salience Revisited: Refining, Redefining, and Refueling an Underdeveloped Conceptual Tool Journal of Business Ethics, 102 (3), 357-378. [More Information]

Terawatanavong C, Whitwell G, Widing R, and O'Cass A (2011) Technological turbulence, supplier market orientation, and buyer satisfaction Journal of Business Research, 64 (8), 911-918. [More Information]


Journal Article

Carrington M, Neville B, and Whitwell G (2010) Why ethical consumers don't walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers Journal of Business Ethics, 97 (1), 139-158. [More Information]


Journal Articles

Josiassen A, Lukas B, and Whitwell G (2008) Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement International Marketing Review, 25 (4), 423-440. [More Information]

Merlo O, Lukas B, and Whitwell G (2008) Heuristics revisited: implications for marketing research and practice Marketing Theory, 8 (2), 189-204. [More Information]



Whitwell G, Lukas B, and Doyle P (2003) Marketing Management: A Strategic, Value-Based Approach; John Wiley & Sons, Australia.

Selected grants


Newsroom articles

  • Sydney Business School’s Management Program Takes Global Stage 08 Jun 2017

    MBA News

    MBA News published an article about the Business School ranking number one in The Economists inaugural ranking of global Master of Management (MMgt) programs. Business School Dean Professor Gregory Whitwell and Deputy Dean Professor John Shields were quoted in the article.

  • A study of Kuhnian philosophy brings lessons on management style 12 Sep 2016

    Financial Times

    Dean of the Business School, Professor Gregory Whitwell, authored an opinion piece for the Financial Times about how Kuhnian philosophy can shift ideas about traditional management theories.

  • University of Sydney Business School searches for meaning and purpose 07 Feb 2016

    Australian Financial Review

    Dean of the Business School, Professor Greg Whitwell, was quoted in the Australian Financial Review about changes to the School which will require all Bachelor of Commerce students to study how business can improve lives.

  • Sydney has top PT minds 25 Jun 2015

    Australasian Bus and Coach News

    Australasian Bus and Coach News quotes Business School Dean, Professor Greg Whitwell and Professors Corinne Mulley and David Hensher in an article about the University of Sydney being recognised as the world's leading public transport researcher.

  • Too many talented achievers are overlooked, says business school chief 02 Mar 2015

    Australian Financial Review

    Professor Greg Whitwell authors an opinion piece in the Australian Financial Review about the demographic of undergraduate enrolments in business.

See all Newsroom items for Gregory Whitwell


The UN Social Good Summit Australia brought together business leaders, academics and NGO representatives to examine the impact of social good initiatives around the world.

3:50 mins Play video   Watch on YouTube

Current Business School student Christine Ma sits down with Dean of the University of Sydney Business School, Professor Gregory Whitwell to discuss his vision for the future.

3:39 mins Play video   Watch on YouTube

Visit The University of Sydney Business School YouTube Channel