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Ian Wilkinson

BSc (Hons) Southampton; MSc Warwick; PhD UNSW; FANZMAC; FRSN
Honorary Professor
+61 2 9036 7610

Ian is an  Honorary Professor of Marketing in the University of Sydney Business School and a Professor (part time) in the Institute for Entrepreneurship and Relationship Management, University of Southern Denmark. He was previously Professor of Marketing at UNSW and Foundation Chair in Marketing at the University of Western Sydney, Nepean. He was educated in the UK and Australia, where he completed the first ever doctorate in marketing at  UNSW in 1972.

He has  held academic posts at various American, European as well as Australian  universities including: University of Bath, University of California at  Berkeley, University of Cincinnati, Cranfield School of Management, University of International Business and Economics, Beijing, Lancaster University, University of New South Wales, Stockholm School of Economics and Temple  University.

Awards and distinctions

  • Journal of Service Research (2013) Finalist, Best Article Award
  • Fellow  of the Royal Society of NSW
  • Fellow of the Australia New Zealand Marketing Academy, 2010
  • Distinguished Researcher of the Year, Australia New Zealand Marketing Academy, 2005
  • Outstanding Article Awards: Australasian Marketing Journal (2001), International Marketing Review (2009), Journal of Business to Business Marketing (1997, 2002), Journal of Macromarketing (1990), European Journal of Marketing (1985 paper selected as one of 7 best articles of first 22 years of the journal)
  • 2005, Keynote speaker, Third China Marketing Scholars Forum, Fudan University, June
  • 2005, Keynote Speaker, American Antitrust Institute's Roundtable on the Science of complexity and its Implications for Antitrust theory and Practice, National Press Club, Washington DC, June
  • 2006, Keynote Speaker, Fourth China Marketing Scholar Forum, Hong Kong University, May
  • 2007 Keynote Speaker, Second International Conference on Business Market Management March, Delft, the Netherlands
  • 2009 Keynote Speaker, International Conference on Tourism, Rio de Janiero, March

Editorial board membership

  • Journal of Business and Industrial Marketing (1996+, Regional Editor 1997+)
  • Journal of Business Research (1977-1981, 2002+); Joint Editor (with L. Young) Special Issue "Marketing in the Next Millennium: Looking Backwards and Forwards" (February 2002)
  • Journal of Business to Business Marketing (1993+)
  • Journal of Industry and Innovation International Marketing Review (1988 - 1992)
  • Journal of Marketing Theory
  • Journal of International Marketing (1992-2000)
  • Journal of Marketing Channels (1990+)
  • Journal of Global Marketing (1987+)
  • Journal of International Consumer Marketing (1987+)
  • Australasian Marketing Journal (Editorial Review Board, 2000+)
  • Journal of Relationship Marketing (2001+)

Research Interests

Professor Wilkinson's research focus is on business to business marketing, with an emphasis on the nature and role of business relations and networks. Currently he is examining the structure and dynamics of actual business relations and networks using case studies and, with others as part of an ARC Discovery project, developing agent based models of the development and evolution of business relations and networks in order to develop "flight simulators" for managers and policy makers. Other interests include innovation and opportunity discovery processes in business, the reliability and validity of managers as key informants in surveys, complex systems theory and management and process theories of change.