Ian is an Honorary Professor of Marketing in the University of Sydney Business School and a Professor (part time) in the Institute for Entrepreneurship and Relationship Management, University of Southern Denmark. He was previously Professor of Marketing at UNSW and Foundation Chair in Marketing at the University of Western Sydney, Nepean. He was educated in the UK and Australia, where he completed the first ever doctorate in marketing at UNSW in 1972.
He has held academic posts at various American, European as well as Australian universities including: University of Bath, University of California at Berkeley, University of Cincinnati, Cranfield School of Management, University of International Business and Economics, Beijing, Lancaster University, University of New South Wales, Stockholm School of Economics and Temple University.
Professor Wilkinson's research focus is on business to business marketing, with an emphasis on the nature and role of business relations and networks. Currently he is examining the structure and dynamics of actual business relations and networks using case studies and, with others as part of an ARC Discovery project, developing agent based models of the development and evolution of business relations and networks in order to develop "flight simulators" for managers and policy makers. Other interests include innovation and opportunity discovery processes in business, the reliability and validity of managers as key informants in surveys, complex systems theory and management and process theories of change.