John is Director and Professor of Data Analytics in the Business School at UTS. Previous to this appointment he was research director at the Institute for Choice (UniSA), and at ITLS John was the Professor in Transport and Logistics Modelling, Director of the Choice Analysis Program, and Graduate Studies Program Director.
John's research interests are in the areas of discrete choice modelling and efficient stated choice experiments. John has many articles published in the top Transportation and Logistics journals (including Transportation, Transportation Research A, B and E) and is a co-author of (with Professors David Hensher and William Greene) Applied Choice Analysis; A Primer, (2005, 2015) by Cambridge University Press. He is currently writing a book on generating efficient stated choice experimental designs (with Mike Bliemer, ITLS). John is active in consulting, working in the areas of Toll Road evaluation and modelling, demand and take up for pharmaceutical and agricultural products. In between all this, John spent five years as a member of the Australian Army Reserve (1997-2002). Currently, John is a volunteer at Monica's Last Chance Doggie Rescue where he helps care for special needs dogs.