Kiju Jung

Photo of Kiju Jung


Senior Lecturer

Rm 4005
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9351 6485
kiju.jung@sydney.edu.au

Bio

After completing his doctoral degree from the University of Illinois at Urbana-Champaign (Ph.D in Marketing), Kiju Jung joined the University of Sydney Business School in August 2014. He received a prestigious ACR-Sheth Foundation Dissertation Award in 2013 (public-purpose track), and his research appears in major marketing journals such as Journal of Consumer Research, Journal of Public Policy & Marketing, and Journal of Macromarketing.

His research interests surrounds two specific streams such as (1) consumer behaviours and well-being in the non-WEIRD (Western, Educated, Industrialised, Rich, and Democratic) marketplaces, and (2) the interface of political ideology and marketplace behaviours.

He is teaching an innovative postgraduate unit “Customer Analytics & Relationship Management” that focuses on helping students to be equiped with data literacy through the state-of-art customer analytics such as data mining, predictive analytics, and data visualisation.

Research Interests

His broad interests in consumer behaviours are manifested in two specific research streams. The first research stream aims to explore consumer well-being and behaviours in the non-WEIRD (Western, Educated, Industrialised, Rich, and Democratic) marketplaces, while considering both psychological (e.g., thinking styles, fate beliefs) and ecological factors (e.g., poverty, education, social capital). Understanding consumer behaviours and well-being in the non-WEIRD context is important as our current understanding has often been limited to the WEIRD setting that accounts for less than 20% of the entire population in the world. His research in this area has appeared twice in the Journal of Public Policy & Marketing. 

The second research stream examines how political ideology influences a variety of marketplace behaviours. Given increasing polarisation in social life, it is important to understand the intertwined nature of political ideology and marketplace behaviours. He combines theoretical lens from political psychology with advanced analytical approaches using a large-scale data, and he has two articles published in the Journal of Consumer Research, drawing considerable attention from international media outlet, including LA Times, Boston Globe, and Pacific Standard.

Selected publications

2017

Journal Articles

Jung K, Garbarino E, Briley D, and Wynhausen J (2017) Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries Journal of Consumer Research, 44 (3), 511-518. [More Information]

Jung K, Garbarino E, Briley D, and Wynhausen J (2017) Blue and Red Voices: Effects of Political Ideology on Consumers' Complaining and Disputing Behavior Journal of Consumer Research, 44 (3), 477-499. [More Information]

2015

Journal Article

Venugopal S, Viswanathan M, and Jung K (2015) Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces Journal of Public Policy and Marketing, 34 (2), 235-251. [More Information]

2014

Journal Articles

Jung K, Shavitt S, Viswanathan M, and Hilbe J (2014) Female hurricanes are deadlier than male hurricanes Proceedings of the National Academy of Sciences of the United States of America, 111 (24), 8782-8787. [More Information]

Jung K, Shavitt S, Viswanathan M, and Hilbe J (2014) Reply to Christensen and Christensen and to Malter: Pitfalls of erroneous analyses of hurricanes names Proceedings of the National Academy of Sciences of the United States of America, 111 (34), 3499-3500. [More Information]

Jung K, Shavitt S, Viswanathan M, and Hilbe J (2014) Reply to Bakkensen and Larson: Population may matter but does not alter conclusions Proceedings of the National Academy of Sciences of the United States of America, 111 (50), E5333-E5333. [More Information]

Jung K, Shavitt S, Viswanathan M, and Hilbe J (2014) Reply to Maley: Yes, appropriate modeling of fatality counts confirms female hurricanes are deadlier Proceedings of the National Academy of Sciences of the United States of America, 111 (37), 3835-3835. [More Information]

Viswanathan M, Jung K, Venugopal S, Minefee I, and Jung I (2014) Subsistence and Sustainability: From Micro-Level Behavioral Insights to Macro-Level Implications on Consumption, Conservation, and the Environment Journal of Macromarketing, 34 (1), 8-27. [More Information]

Conference Proceeding

Jung K, Shavitt S, and Viswanathan M (2014) Are Hurricanes with Feminine Names Deadlier Than Hurricanes With Masculine Names? Society for Consumer Psychology Annual Winter Conference 2014; Society for Consumer Psychology (SCP), United States.

2013

Conference Proceeding

Jung K, Wyer, Jr. R, and Viswanathan M (2013) Power, Gender and Consumption Choices: The Gender-Matching Effect 2013 Society for Consumer Psychology Annual Winter Conference (SCP 2013); Society for Consumer Psychology (SCP), San Antonio.

2012

Journal Article

Viswanathan M, Sridhraran S, Ritchie R, Venugopal S, and Jung K (2012) Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy Journal of Public Policy and Marketing, 31 (2), 159-177.

Recent Units Taught

  • BUSS4612 Marketing Honours A

  • MKTG5001 Marketing Principles

  • MKTG6018 CRM Customer Relationship Management

  • MKTG6018 Customer Analytics and Relationship Management

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