Ranjit Voola

Photo of Ranjit Voola

PhD MMktg GCertSCD Newcastle(NSW); GradCertEdStud (Higher Edu) USyd; BBus Griff
Associate Professor

Rm 4208
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 6463
Fax +61 2 9351 6732
ranjit.voola@sydney.edu.au
Curriculum vitae Curriculum vitae
@ranjitvoola
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Bio

Associate Professor Ranjit Voola is the recipient of the prestigious University of Sydney Equity fellowship for 2019. His research focuses on strategic marketing and the role of market-based mechanisms in alleviating poverty. He also examines the role of marketing strategy in implementing the UN Sustainable Development Goals.  He has developed and teaches a unique unit in Australian business curriculum relating to poverty alleviation. His expertise in this area has resulted in him being been invited to the UN for its World Investment Forum in Geneva and the UN Global Compact Leaders’ Summit in New York for discussions on the role of business in poverty alleviation and on implementing the 17 Sustainable Development Goals. His work on the SDGs was also showcased in a major publication relating to Australian Universities and how they are adopting the SDGs and translated into Spanish and Japanese. He is the co-founder of the Australian Social Good Summit, which examines the implementation of the Sustainable Development Goals. He proactively advocates the importance of purpose and make profits to wider audience.

His research broadly comprises three research streams; 1) marketing strategy; 2) role of business in poverty alleviation and; 3) customer engagement behaviours. He has published in several journals including the European Journal of Marketing Journal of Public Policy and Marketing, Journal of Business Research, Journal of Services Marketing, Journal of Marketing Management and the Journal of Strategic Marketing.

Ranjit was the recipient of the prestigious Australia - New Zealand Marketing Academy (ANZMAC) Emerging Marketing Educator of the Year Award. He was also awarded the Dean’s citation for teaching, two times. He has been the co-chair of the Marketing Discipline. In 2017, he developed a comprehensive on-line unit on poverty alleviation and profitability, first of its kind in Australia. Ranjit is a co-author of the Jain et al., Marketing: Planning and Strategy textbook and the Kotabe et al., International Marketing textbook.

Research Interests

Associate Professor Ranjit Voola began his research career by studying the role of intangible firm capabilities and its influence on marketing strategy. His PhD thesis completed in 2005, examined the role of firm capabilities, such as market orientation and organisational learning in e-business adoption and their effects on firm performance.  Based on this strategic marketing literature, Ranjit’s, latter work examined specific firm capabilities such as ambidexterity and marketing orientation and their role in firm strategies, as well as their influence in different contexts such as political marketing and knowledge management.  His research illustrates that differences in firm capabilities have a significant influence on firm performance. All of this scholarly work adopted quantitative methodology and analysed the quantitative managerial data via Partial Least Squares (PLS). Ranjit continues to engage in research in this area.

More recently in 2014, Ranjit has focused broadly on the role of business in poverty alleviation.  Specifically, he is interested in critically examining various theories that argue that it is possible to alleviate poverty and make profits, simultaneously.  These theories include, Base of the Pyramid Thesis, Subsistence Marketplaces and Creating Shared Value.  He is currently in various stages of submission to scholarly outlets based on the data collected both in Australia and India. The data relates to food wellbeing in the context of Base of the Pyramid consumers, gender inequality in the context of subsistence marketplaces and examining the Creating Shared Value concept. Most of Ranjit’s work in this area is qualitative based (i.e., case studies and/or interviews).

Ranjit is very keen to partner with other researchers, organisations, non-profit institutions and government agencies interested in examining the purpose of business as well as how businesses can implement the UN sustainable development goals whilst making profits, specifically poverty alleviation.

Ranjit contributes to the media on the role of business in poverty alleviation, and advocates the importance of university education in implementing the United Nations Sustainable Development Goals.

Selected publications

2019

Journal Article

Carlson J, Rahman M, Wyllie J, and Voola R (2019) Enhancing brand relationship performance through customer participation and value creation in social media brand communities Journal of Retailing and Consumer Services.

2018

Journal Articles

Carlson J, Rahman M, Taylor A, and Voola R (2018) Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media Journal of Retailing and Consumer Services, In Press. [More Information]

Carlson J, Rahman M, Voola R, and de Vries N (2018) Customer engagement behaviours in social media: capturing innovation opportunities Journal of Services Marketing, 32 (1), 83-94. [More Information]

Goodwin S, Voola (nee Jetti) A, and Voola R (2018) What Is Program Success in UltraPoverty? An exploration of randomised control trials (RCT) and social inclusion evaluations Third Sector Review, 24 (1), 119-138.

Lu Q, Pattnaik C, Xiao J, and Voola R (2018) Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries Journal of Business Research, 86, 321-332. [More Information]

Voola (nee Jetti) A, Voola R, Wyllie J, Carlson J, and Sridharan S (2018) Families and Food: Exploring Food Wellbeing in Poverty European Journal of Marketing, In Press.

Voola R, Wyllie J, and Carlson J (2018) Transformational learning approach to Embedding SDG1 - No Poverty - in Business Curriculum: The case of Poverty Alleviation and Profitability Course Social Business.

Book Chapters

Voola R, and Voola A (2018) Developing Sustainable Strategies at the Base of the Pyramid: The importance of listening to BoP Consumer Voices Ethics, Social Responsibility, and Sustainability in Marketing; Springer, Berlin, Germany.

Voola R, and Voola A (2018) Developing Capabilities and Freedoms at the Base of the Pyramid Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets; Emerald Group Publishing, Bingley, United Kingdom.

2016

Book Chapter

Lu Q, Voola R, and Akter S (2016) Salespeople's Learning by Doing and Pricing Strategy Pricing and the Sales Force; Routledge, Abingdon, 59-74. [More Information]

2015

Journal Article

Lu Q, Bonfrer A, and Voola R (2015) Retaining Talented Salespeople Customer Needs and Solutions, 2 (2), 148-164. [More Information]

Book Chapter

Lipski S, and Voola R (2015) Money Vault: Disrupting traditional wealth management business models Marketing Strategy: A Decision-Focused Approach; McGraw-Hill Australia Pty Ltd, North Ryde, Australia.

2014

Journal Article

Kriz A, Voola R, and Yuksel U (2014) The dynamic capability of ambidexterity in hypercompetition: qualitative insights Journal of Strategic Marketing, 22 (4), 287-299. [More Information]

Book

Kotabe M, Marshall A, Ang S, Griffiths K, Voola R, Roberts R, and Helsen K (2014) International Marketing 4th Asia-Pacific Edition; John Wiley & Sons, Milton, QLD, Australia.

Conference Proceeding

Voola A, and Voola R (2014) Poverty alleviation whilst making profits: "Voices" from the base of the pyramid Australian and New Zealand Marketing Academy Conference ANZMAC 2014; Anzmac, Brisbane. [More Information]

Book Chapter

Voola R (2014) Case study 15 - Digicel: delivering 'full service' at the bottom of the pyramid International Marketing 4th Asia-Pacific Edition; John Wiley & Sons, Milton, QLD, Australia.

2013

Journal Articles

Connell J, and Voola R (2013) Knowledge Integration and Competitiveness: A Longitudinal Study of an Industry Cluster Journal of Knowledge Management, 17 (2), 208-225. [More Information]

Henry P, Garbarino E, and Voola R (2013) Metacognitions About Consumer Protection and Individual Responsibility in the Credit Card Domain Journal of Public Policy and Marketing, 32 (1), 32-44. [More Information]

2012

Journal Article

Voola R, Casimir G, Carlson J, and Agnihotri M (2012) The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis Australasian Marketing Journal, 20 (2), 136-146. [More Information]

Book

Haley G, Voola R, Wickham M, and Jain S (2012) Marketing: Planning and Strategy; Cengage Learning, Australia.

Conference Proceeding

Voola (nee Jetti) A, and Voola R (2012) Understanding how marketing can really help the poor: Viewing Bottom of the Pyramid with Sen's Capability Lens Australian & New Zealand Marketing Academy Conference ANZMAC 2012 - Sharing the Cup of Knowledge; Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, Australia.

2011

Journal Article

O'Cass A, and Voola R (2011) Explications of political market orientation and political brand orientation using the resource-based view of the political party Journal of Marketing Management, 27 (5-6), 627-645. [More Information]

Book

Kotabe M, Ang S, Griffiths K, Marshall A, Voola R, and Helsen K (2011) International Marketing, 3rd Asia-Pacific Edition; John Wiley & Sons, Australia.

2010

Journal Articles

Connell J, and Voola R (2010) Size does matter: collaboration and competitive advantage within a manufacturing and engineering cluster International Journal of Globalisation and Small Business, 4 (1), 61-72. [More Information]

Sutton-Brady C, Voola R, and Yuksel U (2010) Fukuyama's End of History Thesis:� Are Western Marketing Theories the End Point of Marketing Theory Evolution? Journal of Business and Economics Research, 8 (7), 37-45.

Voola R, and O'Cass A (2010) Implementing competitive strategies: the role of responsive and proactive market orientations European Journal of Marketing, 44 (1/2), 245-266. [More Information]

Voola R, Carlson J, Wong H, and Li J (2010) Resource-based model of e-Business adoption in China: an empirical investigation Journal of Technology Management in China, 5 (3), 227-244. [More Information]

Yuksel U, and Voola R (2010) Travel Trade Shows: Exploratory Study of Exhibitors' Perceptions Journal of Business and Industrial Marketing, 25 (4), 293-300. [More Information]

Book Chapter

Styles C, and Voola R (2010) Emerging Markets Wiley International Encyclopedia of Marketing; John Wiley & Sons, United States.

2009

Conference Proceeding

Yuksel U, Yuksel-Mermod A, and Voola R (2009) International Portfolio Investments As Another Mode Of Foreign Market Entry European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC; Clute Institute for Academic Research, Czech Republic.

Book Chapter

Voola R, Wallace B, and Donahay B (2009) Unlocking the Power of the Dairy Farmers Brand Marketing Strategy: A Decision-Focused Approach; McGraw-Hill Australia Pty Ltd, North Ryde, Australia, 381-387.

2008

Journal Article

Treleaven L, and Voola R (2008) Integrating the development of graduate attributes through constructive alignment Journal of Marketing Education, 30 (2), 160-173. [More Information]

Conference Proceedings

Connell J, and Voola R (2008) Strategic Alliances - A Marriage of Convenience or a Matter of Trust? 22nd Australian and New Zealand Academy of Management Conference ANZAM 2008; Australia and New Zealand Academy of Management (ANZAM), Auckland, New Zealand.

Karpin B, Voola R, and Firth E (2008) Developing a Dynamic International Branding Capability 11th Australia and New Zealand Marketing Academy Conference ANZMAC 2008; Australian and New Zealand Marketing Academy (ANZMAC), Australia.

Book Chapters

Voola R (2008) Globalization and SME’s: The case of Oakwood Products Global Business Today (Australian Adaptation); McGraw Hill, Hawthorne, Australia, 46-47.

Voola R (2008) Aironic Air Purifiers: A Plan to Clean the World’s Indoor Air International Marketing Asia Pacific Edition; Thomson Learning Australia, Australia, 601-603.

2007

Journal Article

Connell J, and Voola R (2007) Strategic alliances & knowledge sharing: synergies or silos? Journal of Knowledge Management, 11 (3), 52-66. [More Information]

Conference Proceedings

Lu Q, Voola R, and Bhambore S (2007) Salespeople's Learning: A Bayesian Learning Structural Approach Australian and New Zealand Marketing Academy Conference ANZMAC 2007; Australian and New Zealand Marketing Academy (ANZMAC), New Zealand.

Prasertsakul D, Voola R, and Styles C (2007) Antecedents and consequences of contextual ambidexterity in Thai export Industry: A Dynamic Capability Perspective Australia and New Zealand International Business Academy Conference ANZIBA 2007; Australia and New Zealand International Business Academy, Australia.

Vassallo J, Voola R, Yuksel U, and Sutton-Brady C (2007) Managing Ambidexterity in International SMEs: Some Propositions Australian and New Zealand Marketing Academy Conference ANZMAC 2007; Australian and New Zealand Marketing Academy (ANZMAC), New Zealand.

Voola A, and Voola R (2007) Informing social entrepreneurship through social capital: an Indian illustration 2007 International Nonprofit and Social Marketing Conference; Griffith Business School, Griffith University, Queensland, Australia.

Voola R, and O'Cass A (2007) Branding capability: An exploration through Gandhian Philosophies Thought Leaders International Conference on Brand Management 2007; Academy of Marketing, United Kingdom.

Voola R, and Treleaven L (2007) Incorporation of Graduate Attributes into a Marketing Strategy Course: An Illustration Australian and New Zealand Marketing Academy Conference ANZMAC 2007; Australian and New Zealand Marketing Academy (ANZMAC), New Zealand.

Voola R, Sutton-Brady C, and Yuksel U (2007) Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation 2007 EMAC 36th Conference; Reykjavik University, Iceland.

Voola R, Yuksel U, and Sutton-Brady C (2007) Fukuyama's end of history thesis: Are western marketing theories the end point of marketing theory evolution? 2007 Academy of Marketing Conference; Kingston Business School Kingston University UK, Egham, Surrey, United Kingdom.

Seminar Paper

Mermod A, Yuksel U, and Voola R (2007) Is hot money a viable market entry alternative? An eclectic and resource based perspective International Finance Symposium 2007.

2006

Journal Articles

Voola R (2006) Towards a measurable construct of sense-making in organizations International Journal of Knowledge, Culture and Change Management, 4.

Voola R (2006) A Resource Based Perspective of Effective Strategic Change: The Role of Intangible Capabilities International Journal of Knowledge, Culture and Change Management, 4.

Conference Proceedings

Voola R, and Styles C (2006) International entrepreneurial culture, eBusiness adoption and international competitive advantage: Some propositions 9th Australia and New Zealand Marketing Academy Conference (ANZMAC), 2006; Australian and New Zealand Marketing Academy (ANZMAC), Brisbane.

Yuksel U, and Voola R (2006) Evaluating travel trade shows: An exploratory study from exhibitors perspective 24th EuroCHRIE Congress; University of the Aegean, Greece.

Seminar Papers

Sutton-Brady C, Voola R, and Yuksel U (2006) Antecedents and consequences of ethnic international entrepreneurship: A preliminary model 2006 ANNUAL MEETING OF THE CIMaR CONSORTIUM AND OTHER INTERNATIONAL BUSINESS SCHOLARS; MSU-CIBER, Michigan, USA.

Voola R, Cowley K, and Yuksel U (2006) Generic business strategies, total market orientation and firm performance: an integrated empirical model 35th European Marketing Academy Conference (EMAC); European Marketing Academy (EMAC), online.

2005

Conference Proceedings

Carlson J, Voola R, and Sinnappan S (2005) The Role Of On-Line Profiling, Service Quality, Satisfaction And Loyalty In Developing A CRM Capability: Propositions And Considerations Australian and New Zealand Marketing Academy Conference ANZMAC 2005; Australian and New Zealand Marketing Academy (ANZMAC), Australia.

Connell J, and Voola R (2005) Strategic Alliances and Knowledge Sharing: Synergies or Silos? British Academy of Management (BAM) Conference 2005; British Academy of Management (BAM), Saïd Business School, University of Oxford, UK.

Cowley K, and Voola R (2005) Sensemaking, Wisdom And Decision Making In Marketing Strategy Australian and New Zealand Marketing Academy Conference ANZMAC 2005; Australian and New Zealand Marketing Academy (ANZMAC), Australia.

Voola R, and Cowley K (2005) Deterministic pressures or firm capabilities? An empirical examination of the drivers of eBusiness adoption International Conference on Innovative New Product Development: Engineering Meets Marketing; Indian Institute of Technology, Madras, India, Chennai, India.

Voola R, and Muthaly S (2005) Strategic Flexibility and Organisational Performance: The Mediating Effects of Total Market Orientation Australian and New Zealand Marketing Academy Conference ANZMAC 2005; Australian and New Zealand Marketing Academy (ANZMAC), Australia.

Voola R, Brown U, and Fry M (2005) Modeling the effects of strategic flexibility, organisational learning on e-business adoption and competitive advantage: An empirical investigation 34th European Marketing Academy (EMAC) Conference 2005; European Marketing Academy (EMAC), Milan, Italy.

2004

Journal Articles

Cowley K, and Voola R (2004) Towards a Measurable Construct of Sensemaking in Organizations International Journal of Knowledge, Culture and Change Management, 4, 1-2.

Voola R, and Cowley K (2004) A Resource Based Perspective of Effective Strategic Change: The Role of Intangible Capabilities International Journal of Knowledge, Culture and Change Management, 4.

Voola R, Carlson J, and West A (2004) Emotional intelligence and competitive advantage: Examining the relationship from a resource-based view Briefings in Entrepreneurial Finance (Strategic Change), 13 (2), 83-93.

Selected grants

2014

2013 - 2015

Recent Units Taught

  • CEMS6005 Poverty Alleviation and Profitability

  • MKTG3116 International Marketing

  • MKTG6003 Marketing Strategy

Newsroom articles

  • Global companies keeping up with UN goals 06 Jun 2018

    The Shaker

    Associate Professor Ranjit Voola was quoted by The Shaker on the Social Good Summit, hosted by the Business School.

  • ‘Unlearn’ the purpose of business, leaders urged 03 Oct 2017

    MyBusiness, eGlobal Travel Media and The Daily Telegraph

    MyBusiness, eGlobal Travel Media and The Daily Telegraph quoted Dr Ranjit Voola on teaching business students about social issues instead of focusing on profiting. 2TM Tamworth also interviewed Associate Professor Ranjit Voola on the subject.

  • What is business for? 28 Mar 2017

    Sydney Business Insights

    Associate Professor Rae Cooper and Associate Professor Ranjit Voola were interviewed on Sydney Business Insights about the role of business in society.

  • Is business the answer to poverty alleviation? 06 Mar 2017

    Sydney Business Insights

    We talk to Associate Professor Ranjit Voola who advocates re-imagining the purpose of business, where there is both an economic and moral imperative for businesses to engage in alleviating poverty, whilst making profits.

  • Ranjit Voola on 2SER FM 16 Oct 2016

    2SER FM

    2SER FM interviewed with Associate Professor Ranjit Voola about the United Nations Sustainable Development Goals.

See all Newsroom items for Ranjit Voola

Videos

Associate Professor Ranjit Voola argues that when considering creating shared value (CSV) across organisations, we must take a nuanced approach, moving away from understanding CSV in organisations as a dichotomy, but rather considering its application as a continuum.

1:27 mins Play video   Watch on YouTube


The UN Social Good Summit Australia brought together business leaders, academics and NGO representatives to examine the impact of social good initiatives around the world.

3:50 mins Play video   Watch on YouTube


Associate Professor Ranjit Voola discusses the new unit, Poverty Alleviation and Profitability, in the CEMS Masters in International Management program.

4:04 mins Play video   Watch on YouTube


Associate Professor Ranjit Voola discusses the new unit, Poverty Alleviation and Profitability, in the CEMS Masters in International Management program.

4:04 mins Play video   Watch on YouTube


Reflections from the Inaugural Roundtable of the Poverty Alleviation and Profitability Research Group held at the University of Sydney Business School's CBD Campus.

3:31 mins Play video   Watch on YouTube


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