Steven Lu

Photo of Steven Lu

PhD Tor. MA York BA Nankai
Senior Lecturer

Rm 4209
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 5260
Fax +61 2 9351 6732
steven.lu@sydney.edu.au

Bio

Dr Steven Lu is the co-director of Consumer Insights Research Group at the University of Sydney Business School. He obtained his PhD in Marketing from the University of Toronto, and MA in Economics from York University. His general research interests are in quantitative modeling and big data analytics. Particularly, his research is focused on investigating major opportunities and challenges in the digital economy such as the impact of digital retailing, search engine advertising, social media, and technology innovation. He is also interested in strategic marketing, especially in how firms effectively use market power, brand value, and pricing strategies to establish competitive advantages.

He has published in several internationally acclaimed journals such as Marketing Science, Statistical Science, Annals of Tourism Research, Journal of Business Research, Journal of Interactive Marketing, International Journal of Production Research, and Customer Needs and Solutions. He has served on the editorial board of Marketing Science. Dr Lu was the recipient of the prestigious Australia New Zealand Marketing Academy (ANZMAC) Emerging Researcher of the Year Award. His paper on strategic management of sports events has been selected as Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence.

He has received one SSHRC (Social Science and Humanities Research Council, Canada) grant for 2016-2019 and two NSFC (National Natural Science Foundation of China) grants for 2017-2020 and 2018-2020.

He has taught several subjects including marketing research, new product development and marketing principles. He has been a ‘Teaching Star’ of the Marketing Discipline and consistently received recognitions from the Dean and Associate Dean (L&T) for outstanding teaching performance. He has been nominated for Wayne Lonergan Teaching Award and received the Dean's Citation Award for Teaching in 2016. He has also received a cross-faculty educational innovation grant for an innovative teaching project. He is the co-director of CIRG (Consumer Insights Research Group). As the co-director, he has: initiated and organized CIRG research forum, which has led to a now joint annual research forum co-hosted by USyd, UNSW and UTS; led a joint digital transformation research project with Sydney Institute of Agriculture, which has received a research grant support from SIA.

Selected publications

2018

Journal Articles

Lu Q, Pattnaik C, Xiao J, and Voola R (2018) Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries Journal of Business Research, 86, 321-332. [More Information]

Lu Q, Yang Y, and Huangfu S (2018) Travelers' Prior Knowledge and Search Advertising Tourism Analysis, In Press.

Nanda M, Pattnaik C, and Lu Q (2018) Innovation in social media strategy for movie success: A study of the Bollywood movie industry Management Decision, 56 (1), 233-251. [More Information]

Pattnaik C, Lu Q, and Gaur A (2018) Group Affiliation and Entry Barriers: The Dark Side Of Business Groups In Emerging Markets Journal of Business Ethics. [More Information]

Zhang H, Wang X, Hong X, and Lu Q (2018) Technology Licensing in a Network Product Market: Fixed-Fee versus Royalty Licensing Economic Record, 94 (305), 168-185. [More Information]

Book Chapter

Lu Q, and Seah Z (2018) Social Media Influencers and Consumer Online Engagement Management Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications; IGI Global, USA, 81-91. [More Information]

2017

Book Chapter

Lu Q, Yang Y, and Akter S (2017) The impact of consumer search behavior on search advertising in the hotel industry Advertising and Branding: Concepts, Methodologies, Tools, and Applications; IGI Global, Hershey, PA, 851-865. [More Information]

2016

Journal Article

Lu Q, Pattnaik C, and Shi M (2016) Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets Management Decision, 54 (1), 107-129. [More Information]

Book Chapter

Lu Q, Voola R, and Akter S (2016) Salespeople's Learning by Doing and Pricing Strategy Pricing and the Sales Force; Routledge, Abingdon, 59-74. [More Information]

2015

Journal Articles

Hong X, Lu Q, Xu L, Govindan K, and Meidute I (2015) Licensing Strategy for a Stochastic R&D firm in a Differentiated Cournot Duopoly Model Inzinerine Ekonomika - Engineering Economics, 26 (5), 478-488. [More Information]

Li E, Lu Q, and Talebian M (2015) Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time International Journal of Production Research, 53 (13), 3823-3835. [More Information]

Lu Q, and Yang Y (2015) A longitudinal study of the impact of the sydney olympics on real estate markets International Journal of Event and Festival Management, 6 (1), 4-17. [More Information]

Lu Q, Bonfrer A, and Voola R (2015) Retaining Talented Salespeople Customer Needs and Solutions, 2 (2), 148-164. [More Information]

Lu Q, Yang Y, and Yuksel U (2015) The Impact of a New Online Channel: An Empirical Study Annals of Tourism Research, 54, 136-155. [More Information]

Yang Y, Lu Q, Tang G, and Pei J (2015) The Impact of Market Competition on Search Advertising Journal of Interactive Marketing, 30, 46-55. [More Information]

Book Chapters

Chronis E, Lu Q, and Miller R (2015) Social Media, Customer Relationship Management, and Consumers' Organic Food Purchase Behavior Strategic Customer Relationship Management in the Age of Social Media; IGI Global, Hershey, 198-215. [More Information]

Lu Q, Yang Y, and Akter S (2015) The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry Emerging Innovative Marketing Strategies in the Tourism Industry; IGI Global, Hershey, 1-15. [More Information]

2013

Journal Articles

Fee A, Gray S, and Lu Q (2013) Developing cognitive complexity from the expatriate experience: Evidence from a longitudinal field study International Journal of Cross Cultural Management, 13 (3), 299-318. [More Information]

Li X, Lu Q, and Miller R (2013) Self-Medication and Pleasure Seeking as Dichotomous Motivations underlying Behavioral Disorders Journal of Business Research, 66 (9), 1598-1604. [More Information]

Conference Proceeding

Lu Q, and Xiao J (2013) The Cross-Category Effects of Reward Point Promotions: An Empirical Analysis International Conference on Marketing Studies ICMS 2013; Academy of Taiwan Information Systems Research (Web), Hong Kong.

2012

Conference Proceeding

Lu Q, and Xiao J (2012) The Impact of Loyalty Programs on Customer Loyalty: An Empirical Analysis Australian & New Zealand Marketing Academy Conference ANZMAC 2012 - Sharing the Cup of Knowledge; Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, Australia.

2011

Conference Proceeding

Lu Q, and Shi M (2011) Network and Switching Cost Effects in Frequency Reward Programs Australian and New Zealand Marketing Academy Conference ANZMAC 2011 - Marketing in the Age of Consumerism: Jekyll or Hyde; Australian and New Zealand Marketing Academy (ANZMAC), Perth, Australia.

2009

Journal Article

Goldfarb A, Lu Q, and Moorthy S (2009) Measuring Brand Value in an Equilibrium Framework Marketing Science, 28 (1), 69-86. [More Information]

Conference Proceeding

Fee A, Lu Q, and Gray S (2009) Change Your Mind? A Longitudinal Study of Expatriates' Cognitive Changes 23rd Australian and New Zealand Academy of Management Conference ANZAM 2009; Australia and New Zealand Academy of Management (ANZAM), Australia.

2007

Journal Article

Lu Q, and Moorthy S (2007) Coupons Versus Rebates Marketing Science, 26 (1), 67-82. [More Information]

Conference Proceeding

Lu Q, Voola R, and Bhambore S (2007) Salespeople's Learning: A Bayesian Learning Structural Approach Australian and New Zealand Marketing Academy Conference ANZMAC 2007; Australian and New Zealand Marketing Academy (ANZMAC), New Zealand.

2006

Journal Article

Goldfarb A, and Lu Q (2006) Household-Specific Regressions Using Clickstream Data Statistical Science, 21 (2), 247-255. [More Information]

2005

Conference Proceeding

Goldfarb A, Lu Q, and Moorthy S (2005) Measuring brand equity in an equilibrium framework: a structural approach Quantitative Marketing and Economics 2005 Conference; Kluwer Academic Publishers, USA.

Recent Units Taught

  • MKTG6001 Marketing Research Concepts

  • MKTG6004 New Product Development

Newsroom articles

  • Stores are using big data to track their customers 06 Oct 2016

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate

    Info-Europa, The Illawarra Mercury, Border Mail, Newcastle Herald, Warrnambool Standard and Burnie Advocate published an article by Dr Steven Lu and Professor Donnel Briley about how companies analyse big data to target specific customers’ needs.

  • Stores are using big data to track their customers 06 Oct 2016

    The Sydney Morning Herald, WA Today

    The Sydney Morning Herald and WA Today published an article by Professor Donnel Briley and Dr Steven Lu about how companies analyse big data to target specific customers’ needs.

See all Newsroom items for Steven Lu