Ulku Yuksel

Photo of Ulku Yuksel

BA MU; MCom(Hons) ITU; PhD MU; GradCertEdStud(Higher Ed)
Senior Lecturer

Rm 4024
H70 - Abercrombie Building
The University of Sydney
NSW 2006 Australia

Telephone +61 2 9036 6107
Fax +61 2 9351 6732
ulku.yuksel@sydney.edu.au

Bio

Ulku has made the move from industry to an academic career after a 13-year-long professional business career in the international services sector. Her substantial industrial experience and positions as Director of Sales, Marketing and Consultant in the hospitality, advertising, and financial services industries, with two giant corporations of these sectors, Citibank Corporate HQs and Kempinski-Lufthansa, framed the basis of the context of her research interests. Ulku's research revolves around the application of consumer marketing concepts in various contexts; including services marketing, international business and cross-cultural consumer behaviour. Specifically, she investigates the effects of culture and  psychological pressure on decision-making of managers and consumers, as they confront risk and cost of their decisions. Consumption and managerial decision-making under various risk perceptions, such as various types and degrees of stress and uncertainty; anti-consumption and political marketing (e.g., boycott behaviour) are the sub-areas she investigates within this concept. Her recent research explores consumers' evaluations as the consequences of their decisions affect their multi-faceted selves, such as the personal self, collective self (in-group), impersonal self (anonymity), and others (out-group). Her research focuses on answering the following questions: (1) How do consumers/managers perceive stimulus and stress and react to information for their decision on action versus inaction? (2) How do consumers evaluate the fairness of and react to marketing strategy and manufacturing tactics? (e.g., boycotts)? (3) When and how does culture affect these constructs? Ulku uses experiments to collect data, although she also makes use of mixed methodologies when the research question necessitates.

Ulku's research is useful for marketers, managers and social policy makers as they try to understand the effects of culture, environmental uncertainty and turbulence, and perceived stress on consumer or managerial decision making.

Awards

  • Awarded the “2016 Supervisor of the Year Award” in PhD Supervision, the university-wide recognition for inaugural High Degree Research (HDR) Supervision in 2016.
  • Awarding Institution: Sydney University Postgraduate Representative Association (SUPRA)
  • Selection Criteria: SUPRA): Based on several criteria addressed by HDR students who nominated their supervisors for this award.
  • There were around 116 nominees university-wide and 9 finalist from the Business School.

Selected publications

2018

Book Chapter

Yuksel-Mermod A, Yuksel U, and Sutton-Brady C (2018) Predicting Financial Crises in a Globalized World: The Case of Turkish Banking Sector Fractal Approaches for Modeling Financial Assets and Predicting Crises; IGI Global, Hershey, USA, 63-80. [More Information]

2017

Journal Articles

Thai N, and Yuksel U (2017) Choice Overload in Holiday Destination Choices International Journal of Culture, Tourism and Hospitality Research, 11 (1), 53-66. [More Information]

Thai N, and Yuksel U (2017) Too many destinations to visit: tourists' dilemma? Annals of Tourism Research, 62, 38-53. [More Information]

Books

Caliyurt K, and Yuksel U (2017) Sustainability and Management - An International Perspective; Routledge, Abingdon.

Christiansen B, and Yuksel U (2017) Technological Integration as a Catalyst for Industrial Development and Economic Growth; IGI Global, Hershey, United States. [More Information]

Book Chapters

Thai N, and Yuksel U (2017) What can Tourists and Travel Advisors Learn from Choice Overload Research? Consumer Behavior in Tourism and Hospitality Research; Emerald Group Publishing Limited, Bingley, 1-26. [More Information]

Yuksel U, and Caliyurt K (2017) Re-visiting sustainability: an overview of sustainability and collective actions Sustainability and Management - An International Perspective; Routledge, Abingdon, 288-294.

Yuksel U, and Caliyurt K (2017) Introduction: the need of sustainability in management Sustainability and Management - An International Perspective; Routledge, Abingdon, 1-7.

2015

Journal Articles

Lu Q, Yang Y, and Yuksel U (2015) The Impact of a New Online Channel: An Empirical Study Annals of Tourism Research, 54, 136-155. [More Information]

Rahman K, Karpen I, Reid M, and Yuksel U (2015) Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations Journal of Strategic Marketing, 23 (4), 287-304. [More Information]

Book Chapter

Karaosman H, Yuksel-Mermod A, and Yuksel U (2015) Corporate Social Responsibility in the European Union: An Assessment of CSR Strategy Corporate Social Responsibility and Governance: Theory and Practice; Springer International Publishing, Cham, 317-336. [More Information]

2014

Journal Article

Kriz A, Voola R, and Yuksel U (2014) The dynamic capability of ambidexterity in hypercompetition: qualitative insights Journal of Strategic Marketing, 22 (4), 287-299. [More Information]

Book Chapter

Hemat H, and Yuksel U (2014) A Critical Review of Corporate Social Responsibility Practices from a Marketing Perspective: Is Cause-Related Marketing really a 'Win-Win-Win' Situation? Corporate Social Responsibility in the Global Business World; Springer-Verlag, Heidelberg, 3-26. [More Information]

2013

Journal Articles

Yuksel U (2013) Who is an Entrepreneur? (Girisimci Kimdir?) Entrepreneurship Season (Girisimcilik Iklimi), 1 (4).

Yuksel U (2013) Non-participation in Anti-consumption: Consumer Reluctance to Boycott Journal of Macromarketing, 33 (3), 204-216. [More Information]

Conference Proceeding

Thai N, and Yuksel U (2013) Choice Overload in Tourism and the Moderating Role of Travellers' Prior Knowledge Australian and New Zealand Marketing Academy Conference; University of Auckland, Auckland, New Zealand.

Book Chapters

Yuksel U (2013) Turkey Encyclopedia of Emerging Markets; Gale, Famington Hills, United States, 381-388.

Yuksel U, and Thai N (2013) Turkey: Industry Profile - Travel and Tourism Encyclopedia of Emerging Markets; Gale, Famington Hills, United States, 388-393.

2012

Conference Proceeding

Reid M, Karpen I, Rahman K, and Yuksel U (2012) Investigating the Impact of CCI on Critical Customer and Brand Consequences 41st Annual European Marketing Academy EMAC Conference 2012 - "Marketing to Citizens: Going beyond Customers and Consumers"; European Marketing Academy (EMAC), Brussels, Belgium.

Book Chapter

Yuksel U (2012) Fraud in Marketing and Consumption Practices Emerging Fraud: Fraud Cases from Emerging Economies; Springer, Heidelberg, Germany, 163-175. [More Information]

2010

Journal Articles

Sutton-Brady C, Voola R, and Yuksel U (2010) Fukuyama's End of History Thesis:� Are Western Marketing Theories the End Point of Marketing Theory Evolution? Journal of Business and Economics Research, 8 (7), 37-45.

Yuksel U (2010) Integrating Curriculum: Developing Student Autonomy in Learning in Higher Education Journal of College Teaching and Learning, 7 (8), 1-8.

Yuksel U, and Voola R (2010) Travel Trade Shows: Exploratory Study of Exhibitors' Perceptions Journal of Business and Industrial Marketing, 25 (4), 293-300. [More Information]

Yuksel U, and Yuksel-Mermod A (2010) A Risky Mode of Foreign Market Entry: International Portfolio Investments Journal of Business and Economics Research, 8 (8), 1-10.

Conference Proceedings

Sutton-Brady C, and Yuksel U (2010) Ethnic entrepreneurs in Australia: A story of relationships and networks 26th Industrial Marketing and Purchasing Group IMP Conference 2010; IMP Group, Europe.

Yuksel-Mermod A, and Yuksel U (2010) How to Recover From Financial Crises Caused by a Fragile Banking System: The Case of Turkish Banking Crises of 2001 Asia-Pacific Economic and Business History Conference APEBH 2010; Economic History Society of Australia and New Zealand, Australia.

Book Chapters

Yuksel U (2010) Real Estate Speculation Booms and Busts: An Economics Encyclopedia; M.E. Sharpe, Armonk, New York, 666-669.

Yuksel U, and Climent J (2010) Hoarding Booms and Busts: An Economics Encyclopedia; M.E. Sharpe, Armonk, New York, 345-348.

2009

Journal Article

Yuksel U, and Mryteza V (2009) An Evaluation of Strategic Responses to Consumer Boycotts Journal of Business Research, 62 (2), 248-259. [More Information]

Conference Proceedings

Yuksel U, and Yuksel-Mermod A (2009) The Use of Negotiated Curricula in Student Assessments in Higher Education European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC; Clute Institute for Academic Research, Czech Republic.

Yuksel U, Yuksel-Mermod A, and Voola R (2009) International Portfolio Investments As Another Mode Of Foreign Market Entry European Applied Business Research Conference EABR and The College Teaching & Learning Conference TLC; Clute Institute for Academic Research, Czech Republic.

2008

Conference Proceeding

Mirza M, and Yuksel U (2008) Consumers of the Post-Modern World: Theories of Anti-Consumption and Impression Management ICAR 2008: International Centre for Anti-consumption Research Symposium; Faculty of Economics and Business, University of Sydney, Australia.

2007

Journal Articles

Yuksel U, and Sutton-Brady C (2007) From Selection To Termination: An Investigation Of Advertising Agency/Client Relationships Journal of Business and Economics Research, 5 (1), 31-39.

Yuksel U, and Sutton-Brady C (2007) Conceptions of Learning: An Exploratory study in the context of marketing students Journal of College Teaching and Learning, 4 (4), 17-25.

Conference Proceedings

Vassallo J, Voola R, Yuksel U, and Sutton-Brady C (2007) Managing Ambidexterity in International SMEs: Some Propositions Australian and New Zealand Marketing Academy Conference ANZMAC 2007; Australian and New Zealand Marketing Academy (ANZMAC), New Zealand.

Voola R, Sutton-Brady C, and Yuksel U (2007) Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation 2007 EMAC 36th Conference; Reykjavik University, Iceland.

Voola R, Yuksel U, and Sutton-Brady C (2007) Fukuyama's end of history thesis: Are western marketing theories the end point of marketing theory evolution? 2007 Academy of Marketing Conference; Kingston Business School Kingston University UK, Egham, Surrey, United Kingdom.

Book Chapter

Yuksel U, and Yuksel A (2007) Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism ITU Reward Book for Prof. Kandemir, Y. IV. Section Management and Law; Centler Matbaacilik, Istanbul, Turkey, 377-396.

Seminar Paper

Mermod A, Yuksel U, and Voola R (2007) Is hot money a viable market entry alternative? An eclectic and resource based perspective International Finance Symposium 2007.

2006

Journal Article

Yuksel U, and Sutton-Brady C (2006) To Delegate Or Not To Delegate? That Is The Question Of Pricing Authority Journal of Business and Economics Research, 4 (2), 35-43.

Conference Proceedings

Yuksel U, and Sutton-Brady C (2006) Selecting, Evaluating and Changing Advertising Agencies The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference; Clute Institute for Academic Research, Florence, Italy.

Yuksel U, and Sutton-Brady C (2006) Conceptions of learning: Are we all memorizers or intellectuals? A study in the context of marketing students The 2006 European Applied Business Research Conference and The 2006 College Teaching & Learning Conference; Clute Institute for Academic Research, Florence, Italy.

Yuksel U, and Voola R (2006) Evaluating travel trade shows: An exploratory study from exhibitors perspective 24th EuroCHRIE Congress; University of the Aegean, Greece.

Book Chapter

Yuksel U, and Yuksel-Mermod A (2006) Internal Marketing and goals in internal training and education in two main branches of the service industry: banking and tourism Management and Law; Centler Matbaacilik, Istanbul, Turkey, 377.

Seminar Papers

Sutton-Brady C, Voola R, and Yuksel U (2006) Antecedents and consequences of ethnic international entrepreneurship: A preliminary model 2006 ANNUAL MEETING OF THE CIMaR CONSORTIUM AND OTHER INTERNATIONAL BUSINESS SCHOLARS; MSU-CIBER, Michigan, USA.

Voola R, Cowley K, and Yuksel U (2006) Generic business strategies, total market orientation and firm performance: an integrated empirical model 35th European Marketing Academy Conference (EMAC); European Marketing Academy (EMAC), online.

2005

Book

Yuksel U, and Yuksel-Mermod A (2005) Marka Yonetimi ve Marka Degerinin Olculmesi; Beta Publishing House, Cagaloglu, Istanbul.

Conference Proceeding

Yuksel U, and Sutton-Brady C (2005) Delegating Pricing Authority: An Agency Theory And A Sales Force Motivation Perspective 2005 European College Teaching and Learning Conference; Clute Institute for Academic Research, Santorini Island, Greece.

2004

Book

Yuksel U, and Mermod A (2004) Services Marketing (Tourism Marketing - Bank Marketing); Beta Publishing House, Cagaloglu, Istanbul.

Recent Units Taught

  • BUSS4602 Marketing Honours A

  • BUSS4603 Marketing Honours B

  • MKTG1001 Marketing Principles

  • MKTG5001 Marketing Principles

  • MKTG6013 International and Global Marketing

  • MMGT6008 Global Marketing Management

Newsroom articles

  • Expert opinion: Travellers and their decision-making 28 May 2017

    Traveller

    Traveller interviewed Dr Nguyen Thai and Dr Ulku Yuksel about their research on the decision-making processes of travellers.

  • Ulku Yuksel on 2MCE Orange 09 May 2017

    2MCE

    Dr Ulku Yuksel was interviewed on 2MCE Orange about research that shows travellers who are presented with too many destination choices are more likely to be disappointed with their selection.

  • Kirstie Bedford Travel News 02 May 2017

    JAIR 87.8 FM

    JAIR 87.8 FM Melbourne mentioned research by Dr Ulku Yuksel and Dr Nguyen Thai which found that travellers are more likely to be dissatisfied with their choice of holiday if they have multiple destination options.

  • Overwhelming destination choice leaves travellers disappointed 27 Apr 2017

    Time to Roam

    Time to Roam published an article about research by Dr Ulku Yuksel and Dr Nguyen Thai which found that travellers are more likely to be dissatisfied with their choice of holiday if they have multiple destination options.

  • How not to waste your waste: pop-up repair stores 26 Apr 2017

    Alt Media

    Dr Ulku Yuksel was quoted by Alt Media about NSW household waste and recycling habits.

See all Newsroom items for Ulku Yuksel