Yale Wong

Photo of Yale Wong

PhB(Hons) ANU
PhD Candidate

Research Centre
H69 - Codrington Building
The University of Sydney
NSW 2006 Australia


Bio

Yale Wong is a Doctoral Candidate and Research Analyst at the Institute of Transport and Logistics Studies (ITLS) at the University of Sydney Business School. His present research is to market test mobility as a service (MaaS) with respect to demanders and suppliers, supervised by Professors David Hensher and Corinne Mulley. He holds the Busways Group and University of Sydney Business School Postgraduate Scholarship on Public Transport Systems. Yale has completed projects for the Bus Industry Confederation and Sustainable Business Australia, and recently concluded a three-month study visit to South Africa funded by the Volvo Research and Educational Foundations. He has worked previously in bus operations with experience in network planning and service development.

Newsroom articles


Thesis working title

Integrated mobility services and contractual structures

Mobility as a service (MaaS) is an emerging concept in urban passenger transportation which has caught the enthusiasm of transport regulators, operators and customers alike. Best defined as a personalised, one-stop travel management platform digitally unifying trip creation, purchase and delivery, MaaS provides total integration across public, private and intermediate modes of transport. Such services are already being trialled in various forms around the world but it remains a novel concept and there exists limited empirical research on MaaS, its impacts on travel behaviour, commercial interest in the form of mobility brokers and the business models (including contract design) best suited for service delivery. This research brings clarity to some of these issues by market testing MaaS with respect to customers (end users), mode-specific operators and non-mobility suppliers. The major contribution of this thesis is the interface between the demander, broker and supplier in designing bundled mobility packages and mode-agnostic contracts using advanced stated choice techniques which elucidate demander and supplier preferences.

Supervisors: David Hensher, Corinne Mulley

Selected publications

2019

Journal Articles

Bray D, Hensher D, and Wong Y (2019) Thredbo at Thirty: Review of Papers and Reflections Research in Transportation Economics, In Press.

Wong Y, and Hensher D (2019) The Thredbo story: A journey of competition and ownership in land passenger transport Research in Transportation Economics, In Press.

2018

Journal Article

Ho C, Hensher D, Mulley C, and Wong Y (2018) Potential uptake and willingness-to-pay for Mobility as a Service (MaaS): A stated choice study Transportation Research Part A, 117, 302-318. [More Information]

2017

Conference Proceedings

Bray D, Hensher D, and Wong Y (2017) Thredbo at thirty: Review of past papers and reflections 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Ho C, Hensher D, Mulley C, and Wong Y (2017) Prospects for switching out of conventional transport services to mobility as a service subscription plans: A stated choice study' 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Wong Y, and Hensher D (2017) The Thredbo story: A journey of competition and ownership in land passenger transport 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Wong Y, Hensher D, and Mulley C (2017) Emerging transport technologies and the modal efficiency framework: A case for mobility as a service (MaaS) 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Report

Wong Y (2017) Corporate mobility review: How business can shape mobility.

2016

Report

Stanley J, and Wong Y (2016) Moving People: Solutions for Policy Thinkers - Improving public transport service: Hobart - A corridors case study; Bus Industry Confederation, Canberra, 2-35.

Videos

Mobility as a Service delegates forum at the 2018 Australasian Bus Conference.

37:26 Play video   Watch on YouTube


Yale, in his second address to delegates attending the 2018 Australasia Bus Conference, provided detailed insight to a soon to be released bus industry report on BRT, BBS and bus priority.

46:54 Play video   Watch on YouTube


In his address to delegates at the 2018 Australasia Bus Conference, Yale presents on Mobility as a Service and what it means for route, school, bus and coach operators in Australia and New Zealand.

28:44 Play video   Watch on YouTube


Yale Wong, Doctoral Candidate and Research Analyst at the Institute of Transport and Logistics Studies, The Business School, University of Sydney, presents research on market testing MaaS with respect to demanders and suppliers.

23:37 Play video   Watch on YouTube


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