Yale Wong

Photo of Yale Wong

PhB(Hons) ANU
PhD Candidate

Research Centre
H69 - Codrington Building
The University of Sydney
NSW 2006 Australia


Bio

Yale Wong is Doctoral Candidate and Research Analyst at the Institute of Transport and Logistics Studies (ITLS): Australian Key Centre in Transport Management at the University of Sydney Business School. Yale’s research focus encompasses three core facets in future mobility, transport contracts and bus operations. A major area of work for Yale is to market test the mobility as a service (MaaS) proposition with the aim to understand what the community demands and businesses are willing to provide. As part of this, Yale won the David Willis Prize (2018) for pioneering work using stated choice methods to identify the structure of broker/aggregator mobility contracts. Yale has also received the ITLS Research Prize (2018) and was selected amongst a competitive pool as Youth Ambassador (2019) representing Australia at the 26th Intelligent Transport Systems World Congress in Singapore. In addition, Yale undertakes a number of advisory and consultancy projects with clients ranging from bus operators to industry associations, vehicle suppliers and local government. Having previously worked in bus operations with experience in network planning and service development, Yale continues to be called upon regularly by the bus industry in his now strategic capacity looking to the future of the industry in an era of disruption and change.

Newsroom articles


Thesis working title

Integrated mobility services and contractual structures

Mobility as a service (MaaS) is an emerging concept in urban passenger transportation which has caught the enthusiasm of transport regulators, operators and customers alike. Best defined as a personalised, one-stop travel management platform digitally unifying trip creation, purchase and delivery, MaaS provides total integration across public, private and intermediate modes of transport. Such services are already being trialled in various forms around the world but it remains a novel concept and there exists limited empirical research on MaaS, its impacts on travel behaviour, commercial interest in the form of mobility brokers and the business models (including contract design) best suited for service delivery. This research brings clarity to some of these issues by market testing MaaS with respect to customers (end users), mode-specific operators and non-mobility suppliers. The major contribution of this thesis is the interface between the demander, broker and supplier in designing bundled mobility packages and mode-agnostic contracts using advanced stated choice techniques which elucidate demander and supplier preferences.

Supervisors: David Hensher, Corinne Mulley

Selected publications

2018

Journal Articles

Bray D, Hensher D, and Wong Y (2018) Thredbo at Thirty: Review of Papers and Reflections Research in Transportation Economics, 69, 23-34. [More Information]

Ho C, Hensher D, Mulley C, and Wong Y (2018) Potential uptake and willingness-to-pay for Mobility as a Service (MaaS): A stated choice study Transportation Research Part A, 117, 302-318. [More Information]

Wong Y, and Hensher D (2018) The Thredbo story: A journey of competition and ownership in land passenger transport Research in Transportation Economics, 69, 9-22. [More Information]

2017

Conference Proceedings

Bray D, Hensher D, and Wong Y (2017) Thredbo at thirty: Review of past papers and reflections 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Ho C, Hensher D, Mulley C, and Wong Y (2017) Prospects for switching out of conventional transport services to mobility as a service subscription plans: A stated choice study' 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Wong Y, and Hensher D (2017) The Thredbo story: A journey of competition and ownership in land passenger transport 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Wong Y, Hensher D, and Mulley C (2017) Emerging transport technologies and the modal efficiency framework: A case for mobility as a service (MaaS) 15th International Conference on Competition and Ownership in Land Passenger Transport- Thredbo 15, Stockholm, Sweden 13-17 August.

Report

Wong Y (2017) Corporate mobility review: How business can shape mobility.

2016

Report

Stanley J, and Wong Y (2016) Moving People: Solutions for Policy Thinkers - Improving public transport service: Hobart - A corridors case study; Bus Industry Confederation, Canberra, 2-35.

Recent Units Taught

  • ITLS6103 Sustainable Transport Policy

Videos

Compass IoT sat down with Professor John Nelson and Doctoral Candidate Yale Wong from the Institute of Transport and Logistics Studies to talk about the future of transport and smart cities.

9:04 Play video   Watch on YouTube


At the Institute of Transport and Logistics Studies, we're undertaking pioneering research to understand what digital disruption might mean for the future of land passenger transport.

2:34 Play video   Watch on YouTube


Mobility as a Service delegates forum at the 2018 Australasian Bus Conference.

37:26 Play video   Watch on YouTube


Yale, in his second address to delegates attending the 2018 Australasia Bus Conference, provided detailed insight to a soon to be released bus industry report on BRT, BBS and bus priority.

46:54 Play video   Watch on YouTube


In his address to delegates at the 2018 Australasia Bus Conference, Yale presents on Mobility as a Service and what it means for route, school, bus and coach operators in Australia and New Zealand.

28:44 Play video   Watch on YouTube


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