Yale Wong is Doctoral Candidate and Research Analyst at the Institute of Transport and Logistics Studies (ITLS): Australian Key Centre in Transport Management at the University of Sydney Business School. Yale’s research focus encompasses three core facets in future mobility, transport contracts and bus operations. A major area of work for Yale is to market test the mobility as a service (MaaS) proposition with the aim to understand what the community demands and businesses are willing to provide. As part of this, Yale won the David Willis Prize (2018) for pioneering work using stated choice methods to identify the structure of broker/aggregator mobility contracts. Yale has also received the ITLS Research Prize (2018) and was selected amongst a competitive pool as Youth Ambassador (2019) representing Australia at the 26th Intelligent Transport Systems World Congress in Singapore. In addition, Yale undertakes a number of advisory and consultancy projects with clients ranging from bus operators to industry associations, vehicle suppliers and local government. Having previously worked in bus operations with experience in network planning and service development, Yale continues to be called upon regularly by the bus industry in his now strategic capacity looking to the future of the industry in an era of disruption and change.
Integrated mobility services and contractual structures
Mobility as a service (MaaS) is an emerging concept in urban passenger transportation which has caught the enthusiasm of transport regulators, operators and customers alike. Best defined as a personalised, one-stop travel management platform digitally unifying trip creation, purchase and delivery, MaaS provides total integration across public, private and intermediate modes of transport. Such services are already being trialled in various forms around the world but it remains a novel concept and there exists limited empirical research on MaaS, its impacts on travel behaviour, commercial interest in the form of mobility brokers and the business models (including contract design) best suited for service delivery. This research brings clarity to some of these issues by market testing MaaS with respect to customers (end users), mode-specific operators and non-mobility suppliers. The major contribution of this thesis is the interface between the demander, broker and supplier in designing bundled mobility packages and mode-agnostic contracts using advanced stated choice techniques which elucidate demander and supplier preferences.
Recent Units Taught
ITLS6103 Sustainable Transport Policy
2019 BUSNSW Young Leaders Forum continues success Australian Bus and Coach -
Yale Wong, from the Institute of Transport and Logistics Studies, commenced the presentations with "Why Bus? Calling our Young Leaders".
PhD Candidate helps to shape the future of transport The University of Sydney Business School -
A Business School doctoral candidate, Yale Wong, has been chosen to represent Australia as a Youth Ambassador to an international conference in Singapore, which is expected to help shape the future of global transport systems.
Yale Wong on 2MCE Orange 2MCE -
2MCE Orange interviewed Dr Yale Wong from the Institute of Transport and Logistic Studies in the Business School about driverless cars and their potential impact on congestion.
Driverless cars "not necessarily a force for good" The University of Sydney Business School -
Researchers at the University of Sydney Business School, including Research Analyst Yale Wong, have warned that governments must act now to prevent runaway urban sprawl and "intolerable" levels of road congestion.
Data sharing in a future contractual setting and MaaS Thinking Outside the Box -
Yale Wong's contribution to the International Association of Public Transport (UITP) explores the future of data sharing in the context of MaaS (Mobility as a Service).
Compass IoT sat down with Professor John Nelson and Doctoral Candidate Yale Wong from the Institute of Transport and Logistics Studies to talk about the future of transport and smart cities.